![]() Research data collection techniques by distributing questionnaires to consumers of presto milk products in the city of Semarang are systematically arranged with several easy-to-understand answer choices. ![]() Then the product value is a moderating variable. The variables in this study consisted of four variables, namely brand image and trust became independent variables while consumer loyalty became the dependent variable. ![]() In particular, this study aims to improve the competitiveness of milkfish presto products. In general, this study aims to determine the effect of brand image and trust on consumer loyalty where the product value as a moderating variable. The background of this research is the weaker brand image of the results of SMEs presto milkfish products, and the weak consumer confidence in SMEs presto milkfish products in the city of Semarang.
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